About

Howdy

My name’s Isaac LeFever. I am an art director and illustrator hailing from Seattle.

My full time gig is working as the head of product and packaging design for Willie Nelson’s recreational cannabis company, Willie’s Reserve. I also take on select freelance design and illustration projects in my spare time.

When I’m not busy with all of that, I enjoy exploring the PNW, parenting my two tuxedo cats, and riding my bike around Seattle (preferably to somewhere with tasty beer).

I’m working on rebuilding my site at the moment, so please excuse the mess. I expect to have it finished up soon.

Wheelhouse

  • Art Direction
  • Illustration
  • Brand Identity
  • Packaging
  • Print Collateral
  • Merchandise
  • Concept Development
  • Risograph Printing
  • Cat Photography

Accolades

  • Communication Arts Design Award
  • Gold Seattle American Advertising Award
  • Silver District XI American Advertising Award
  • Time Magazine’s 2006 Person of the Year

So what's Risograph?

In a nutshell, Risograph is a funky old Japanese rapid printing technology that is kind of like a cross between silkscreen printing and a photocopier.

Designs are scanned into the machine and then burned in a series of thousands of tiny little holes into a sheet of film. That film is stretched over a screen on a rotating cylinder and soy based ink is forced through it as paper is rolled over the cylinder.

Much like screen printing, many machines – including mine – can only print one color of ink at a time. This means every color has to be run in a separate pass after the last color has dried. That leads to slight irregularities in image registration and because the inks are semi transparent, interesting color mixes are achieved by laying colors on top of each other.

In recent years Risograph has seen a resurgence of popularity. People appreciate the aesthetic qualities the prints offer and they are becoming a favorite medium for many poster designers. There’s also a lot of tinkering involved. These machines require care and problem solving to achieve the best results.

I’ve been having a blast learning the intricacies of my Riso RZ 220 and will be offering prints for sale here on my web shop very soon.